Joe Brancatelli is a publication consultant, which means that he helps media companies start, fix and reposition newspapers, magazines and Web sites. He is also the former executive editor of
Frequent Flyer magazine and has been a consultant to or columnist for more business-travel and leisure-travel publishing operations than he can remember. He began his career as a business reporter and created JoeSentMe.com in the dark days after 9/11 while stranded in a hotel room in San Francisco. He lives on the Hudson River in Cold Spring, New York.
DECEMBER 19: WE COULD CHOOSE HEROES
It occurs to me that precious few things are incontrovertibly in our control in perpetuity. Our heroes are one of those precious few things. No one can make you idolize someone. No one can force you not to make someone your hero. It's all internal and no person, no government, no agency can get in there. You choose and your decisions are yours alone.
APRIL 23: THE MAN WHO DIDN'T GO TO MARKET
"I've done my time at furniture markets, that's for sure," a man en route to Greensboro says to fat man sitting next to him in first class. "I've been at the furniture market dozens of times, more times than I sometimes like to remember. It's someone else's turn to do the work now."